Japonesque

We invite you to DISCOVER FLAWLESS and CREATE BEAUTY with us.

JAPONESQUE® makeup brushes and beauty tools are more than just accessories to beauty. As one of the leading beauty companies, we pride ourselves in high quality products.

Back in the 80's when fashion was bold, hair was BIG and makeup was bright, our founder, Paula Beritzhoff embraced the look of the decade as an international model.

Her career took her to Japan where she was inspired by the innovative makeup tools and techniques used by Japanese pros. She shared these tools with US makeup artists who quickly fell in love with the sleek designs and high quality. Recognizing the potential, Paula turned her inspiration into a business and Japonesque was born. Almost 40 years later, our professional-inspired products can still be found on movie sets and runways, but also on the counters of beauty enthusiasts everywhere through our distribution with many major retailers.

We are a proud sponsor of ArtHeartsFashion.

We work with over 40 makeup artists behind the scenes of Fashion Week to create runway looks. Founded in 2010, ArtHeartsFashion has become a driving force for fashion, art, and entertainment. We are thrilled to provide all Beauty Tools and Cosmetic Brushes to support makeup artists in their craft.